Ice Bucket Challenge and Social Media

Mal Fletcher on BBC Radio

The ice bucket challenge is raising huge amounts of money for worthy charities.

What role does peer pressure play in this trend? It also driven by a form of exhibitionism? What does it say about the power of social media? Are there any traps of which we should be wary?

Mal Fletcher, social commentator, discusses these questions in this interview with Mike Parr for BBC Radio.